I was tired of pretending, so this is an honest post about my business
If you’re not who you really are, or do things in alignment with your inner voice, in your business (or life for that matter), then that crack is going to show at some time. Your business is going to get to a point where you don’t want to do it anymore. And others will catch up on it.
For very long, and still sometimes, I was so focused on what others think of me and what I do and how I do it. I wanted to serve EVERYONE, I wanted everyone to like and love me and if they don’t then I focus on that SO much that I miss the ones who do like me and love what I do.
Maybe you’re familiar with the Pareto principle (or the 80/20 rule), the law of the vital few. It states that roughly 80% of the effects come from 20% of the causes. This is how I interpret it: 80% of my business come from 20% of my clients, the people that like what I do and ultimately use me.
There are a vital few that should mean everything to you, because they believe in your efforts, your voice, your art, and you.
But what do we focus on mostly? Yes, the 80%…
I know I do, or did (I am learning to not be bothered by that 80% anymore).
It comes down to shifting one’s focus from the loud and robust 80% to the vital few, those 20% that you overlook most of the time.
It’s tough! Because the vital few just believe in you, without too much fanfare, without shouting it from the rooftops, they just do, and you know who they are, but they’re not loud.
Instead you get overwhelmed by the 80% with their opinions and why’s and rather-do-this attitudes. And if you’re like me who walks around with my heart on my sleeve, then this is a major shift in focus.
But luckily I got tired.
SO much so, that the cracks started to show in my business. I wanted to give up. I wanted to stop doing what I LOVE doing because of those 80%… Sho right?
And because this is an honest post, let me be honest, I stopped getting bookings!
Just like I said in the quote above, people caught up on this crack, this misalignment going on with me. Even though they didn’t really know what was going on. It’s more on a subconscious level that I put out a different vibration than who I really am.
So all of this made me go deep inside.
I realised it wasn’t photography, I still LOVE what I do. I still believe in myself and get excited whenever I take photos. I realised I love capturing my own life just the way it is, with all the roughness to it, the not-so-perfect house, just the way we are.
I realised I love capturing moments! The real moments of life.
I realised I get excited when my clients trust me in knowing that I’ll capture them as they naturally are. Playful, relaxed, in-the-moment, true.
I realised these sessions and people are gold and I’m forever grateful that they helped to keep the spark inside burning.
I realised I love the ordinary moments of life. I love to see the beauty in it and capture it.
I now look at all my unscripted and documentary moments I’ve captured the past year and a half since we became a family. Those REAL moments make my heart sing and dance. It shows me that we lived life to the fullest and it takes me back to moments I forgot about.
It gives me something no set-up, perfectly scripted, posed session will ever give.
So from now on, I’ll be focusing on capturing unscripted and real moments for my clients and future clients.
I have to be true to who I am, because my business is me.
I know I’ll maybe lose some people, I’m learning to be okay with that.
I want to show the world that real, unscripted, documentary moments are beautiful and what you want to have years from now.
I have to show the world this ‘different’ way of photography, because it’s part of my message and why I am at this point in my business and my life.
If you’re willing to be NOT loved by everyone, you’ll be loved by a few that resonates with you, your brand, your voice and your business.
This is an honest post and something else about me you’ll be seeing more.
Honesty about what I do, and about why I do it.
Because if I want to capture honest moments, I’ll have to be honest from the core too.
Here is another honest post I did a while back.