One weekend our dear friends, Lize, Pieter and Sophia, visited us and we got to talking about a dream Lize had to one day have her own maternity line and shop…
David and I LOVE to hear people’s dreams and ideas. We’re good at inspiring and giving an outside perspective, and also love sharing ideas on branding, business and marketing (the two of us are working on something new and exciting together, and if we’ve aligned all our ducks, we’ll tell you…) So during that weekend we chatted about Lize’s dream and her vision for her company and then after the weekend the ball just continued rolling.
Lize started working on everything, with the help of so many talented people in her life, and while having a full time job and being mom to Sophia, her business ‘i am mama’ was born.
All the clothes in this range come from her own experience of being pregnant with Sophia, and always wearing the most beautiful outfits, then as a breastfeeding mom, designing pieces easy to wear and use while breastfeeding. She also created timeless pieces to wear even if you’re not pregnant anymore, using high quality stretch fabric to fit any body size. Each garment is also handmade and proudly South African.
Two and a half months after i am mama was born, she launched her range and website. All this because of a dream and a determined decision to go for it with all her heart.
Guess who can’t wait to wear i am mama maternity wear…? 🙂